For many clothing enterprises that are preparing to expand the women's clothing market and the production of women's clothing that are preparing to expand the size of the women's clothing market as their main business, they have to carefully study the latest market trends of women's clothing market. In particular, the latest market dynamics of women's wear market data, clothing apparel enterprises can not look at. Because, only by focusing on the overall situation, aiming at the development of the whole women's clothing market, from the general point of view, to find out the overall situation of the context trend, in order to better base on the development of the current enterprise, in order to better pay attention to the development of their own enterprise details.

A brief discussion on the development prospect of women's clothing from the dynamic data of women's clothing market

With the development of economy, the number of domestic women's clothing enterprises has greatly increased. And the demand for women's wear in the domestic market is becoming saturated. So women's clothing enterprises showed a weak, depression phenomenon, in recent years, women's clothing sales began to usher in the storm. As the clothing industry sales "leader" women's clothing enterprises, break through the sluggish market "bottleneck period", is more imminent. In the spring of 2012, women's clothing enterprises ushered in a spring of recovery. According to the sales report data of women's clothing market, compared with the corresponding data, the sales turnover of women's clothing in China has been rising rapidly, 10% higher than before. In addition to the original 10% average in January, the sales turnover in other months increased by about 15% to varying degrees, presenting a significant growth state. From this point of view, women's clothing in the clothing industry sales occupy a very advantageous king supreme position. Of course, we should not be complacent because of the strong sales force of women's clothing. Meanwhile, women's clothing enterprises should focus on the potential female consumer groups of high-end clothing: for example, white-collar women aged between 25 and 50 years old have a strong economic foundation and pay attention to the quality of life, so the demand for women's clothing continues to increase. Therefore, it is the most correct choice to maintain a balanced attitude and adjust the perfect sales policy of women's clothing while making efforts to maintain the leading position of women's clothing sales.

Discussion on the development prospect of women's clothing from the perspective of high-end women's clothing sales

At present, the purchasing power of high-end clothing of women's wear in the mainland is mainly concentrated in the first-tier large and medium-sized cities in the mainland. According to a report released by the World Luxury Association, China's annual consumption of high-end women's clothing has reached 12.6 billion US dollars. Especially during the Spring Festival in 2012, The consumption expenditure of Women's clothing in China reached as high as 7 billion US dollars, an increase of 15 percentage points than expected and a record high.